Operation “Edible”

On a recent trip to New York City I found myself in the hotel room with some down-time.  While watching tv an ad came on for the national chain, Edible Arrangements®. I immediately went online to see how close I was to the nearest the shop.  As it turned out, there were 5 stores within a 10 mile radius. I’ve been curious for quite some time about how “they” do it.  Now was my time to find out!


I shopped around a bit, trying to find something under my $50 “research and development” budget and quickly zeroed in on an arrangement called the “cheer me up bouquet” for $41 complete with chocolate dipped strawberries.  I was also excited to see I could add chocolate dipped bananas (for an additional $12) to this arrangement, as I’ve been curious as to how those look and taste.  Within 5 minutes I had my order complete, agreed to a $12 delivery fee, and checked out with paypal with a grand total of $68.91.  All that was left was to anxiously await word on my delivery.  While the website said they could not guarantee delivery today, it was only 4:00 pm and the store was open until 7:00 pm.  I was hopeful.

Fifteen minutes later my cell phone rang. It was a gentlemen from the store calling to let me know he had received my order.  The only trouble, he said, was that the bouquet I picked out was not available.  He did offer a comparable arrangement called “the celebration”, and said if I’d like it he could get it out for delivery today. He said it was about the same price.  Needless to say, I agreed. For me, it was now or never!  I asked when I might expect it, but he was not positive. He did offer to call me back when he knew approximately when the bouquet might be headed out the door.  All in all, a pleasant conversation and good customer service.

arrivalThe next hour was quiet – and then the front desk called.  I had just received a delivery (I guess he forgot to call me back)!  Anyway, I was very excited… I headed right down to retrieve it.  An hour, wow… that was impressive.

My very first impression? Well, it smelled really good but I really wasn’t impressed with how it looked. It had ribbons and a brochure tied to it, and my message on a print out that also contained all the details of my order. I sat right down and unwrapped it, paying attention to every little detail. I also wouldn’t let myself eat anything until every pieces of pineapple, strawberry and melon was accounted for. (I know, probably overkill but I wanted to know how my sizing/pricing compared.)


Bottom line was the quality was okay. It was definitely a bouquet that had been pre-made, and had probably been sitting in the cooler for a few days awaiting a new home. How else would I have been able to get it in under one hour right?  The melon wasn’t squishy, but it wasn’t super fresh either but the grapes did not fare as well so I decided to pass on them. In terms of size it was most comparable to my “regular” size bouquet ($30 including delivery).


In the end I was glad to have spent the money and experienced the whole process.  It gives me good perspective about  what Delish Deliveries has to offer… and while I would never be able to get an order turned over in an hour, you can bet that when it arrives it is made fresh, and has a personal touch you cannot buy at a chain.


1 comment on Operation “Edible”

  1. Jackie
    June 17, 2013 at 10:39 pm (5 years ago)

    I would choose Delish Deliveries over Edible Arrangements anyday…

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